Definition SERPs = Search Engine Result Pages
SERP is an acronym for Search Engine Result Pages which can be defined as a list of results provided by a search engine that fit a users search query.
SERPs are often referred to simply as Search Results.
SERPs generally contain either Organic (Non paid) links, Paid (Sponsored) links or both.
Most modern search engines such as Google, Yahoo, ASK and Microsoft Live have Search Engine Result Pages that contain both Organic and Sponsored links.
AltaVista used to contain just Organic listings while Goto.com (now Overture) contained only paid listings or Search results.
Example of a Search Engine Result Page
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