SERP is an acronym for Search Engine Result Pages which can be defined as a list of results provided by a search engine that fit a users search query.
SERPs are often referred to simply as Search Results.
SERPs generally contain either Organic (Non paid) links,  Paid (Sponsored) links or both.
Most modern search engines such […]

A Keyword Footprint can be defined as a list of terms and phrases core to a website. Keyword footprints come in 2 varieties:
Actual Keyword Footprint
The actual keyword footprint is a list of key terms that drive the majority of website traffic through Organic and Paid Search.

Desired / Intended Keyword Footprint
The desired Keyword footprint strongly reflects […]