Good question. Lets look at the facts:
Background
ViewState is a hidden form field used by Microsoft’s ASP.Net to maintain the state of web controls used to build a page.
In simple terms ViewState remembers if a web control has been modified by a user. This information can then be passed back to the web server when […]

Everyone  has their own to approach Keyword Research and i thought i would offer my own.
Keyword Research is arguably the most basic skill a Search Marketer must posses. Clear, well thought out Keyword research is usually conducted as part of building and maintaining a website’s Keyword Footprint by highlighting the keywords and phrases that […]

Google has recently updated its “Did you mean ?” feature seen when a user enters and search’s a commonly misspelt word.
In the past it has been up to the user to click on the “did you mean” link if they decide that they had entered a typo or misspelling. Now Google has begun to […]

Perhaps its never been more potent than in today’s economy for SEO’s and search specialist’s to Optimise for value and provide direct value back to the business.
Optimising for value can be defined as the practice of optimising for conversion. Traditionally SEO and SEM as a whole have largely been concerned with absolute traffics numbers. Whilst […]

Search Friendly Badges are graphic’s that can be displayed online with links that are both crawlable and contain anchor text. Search Friendly badges are an excellent way to garner links if optimised well and are often used as part of wider link building campaign.
Traditionally badges have been made using graphically images with a single […]

What is IP indexing?
IP indexing occurs when a Search Engine crawls and then indexes content  under a server’s IP address instead of the intended (canonical) Top Level Domain (TLD).
In most cases the majority of content maybe correctly indexed under the TLD whilst only a proportional of URL’s maybe indexed under both their TLD and IP […]